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UI / UX DESIGN 01 / 02

Focus Photography Club

A responsive photography club website designed around visual storytelling, community and event discovery.

UI Design · UX · Responsive Web
Focus Photography Club website design
01 — Overview

Designing a visual experience for a photography community.

Focus Photography Club is a responsive website concept designed for a photography community.

The design focuses on presenting photography in a strong visual way while keeping information such as galleries, events and membership content easy to navigate.

Project Type UI / UX Design
Role UI / UX Designer
Tools Figma · Canva · Illustrator
Platform Responsive Web
02 — Project Goal

Create a visual experience that feels simple, organized and engaging.

01

Visual storytelling

Give photography a strong visual presence throughout the website.

02

Simple navigation

Make galleries, events and community information easy to discover.

03

Responsive experience

Create layouts that adapt across desktop, tablet and mobile screens.

03 — Process

From planning to final interface.

01

Planning

Defined the content structure and main sections.

02

Wireframes

Planned the placement of content and interface elements.

03

Visual Design

Developed typography, colours and visual direction.

04

UI Components

Created reusable interface elements.

05

Responsive

Adapted the interface for different screen sizes.

04 — Tools

Tools used to build the visual system.

01

Figma

UI design, wireframes, layouts, components and interface planning.

02

Canva

Image preparation, cropping and supporting visual assets.

03

Adobe Illustrator

Graphic and vector asset preparation and editing.

05 — Style Guide

A visual system for consistency.

A visual style guide was created to keep typography, colours, spacing and interface elements consistent throughout the website.

Focus Photography Club style guide
06 — Colour

Colour palette.

The colour system combines a warm, photography-inspired neutral base with dark sections and a green accent.

Warm Cream #F2EDDF
Charcoal #292929
Green Accent #20B957
White #FFFFFF

* Replace these HEX values with the exact colours from your original Figma style guide if they are different.

07 — Typography

Creating a clear type hierarchy.

Heading One Heading One
Heading Two Heading Two
Heading Three Heading Three
Body

Supporting body copy used throughout the interface.

Small Labels and supporting information
08 — Layout

Grid and spacing.

Grid layout system
SPACING SYSTEM
Small
Medium
Large
Extra Large

The grid and spacing system helped maintain consistent alignment and visual rhythm across the website.

09 — UI Components

Building a consistent interface.

BUTTON
CARD

Photography Event

Explore upcoming photography events.

EVENT
MAY 12

Photography Walk

NAVIGATION
FOCUS Home Gallery Events
11 — Desktop

Desktop experience.

Focus Photography Club desktop design
12 — MOBILE

Mobile experience.

Focus Photography Club Mobile design
14 — Responsive Design

One visual system. Multiple screen sizes.

DESKTOP
Desktop responsive layout
MOBILE
Mobile responsive layout
15 — Final Design

From style guide to responsive interface.

Complete Focus Photography Club website design
16 — Reflection

What I learned.

This project helped me understand how a visual design system can make a website more consistent and easier to build.

I gained more experience working with responsive layouts, reusable UI components, typography, spacing and image preparation.

Working in Figma also helped me organize the interface before moving toward the final design.